5/06/2005

second life

I've just written a story on a virtual ad agency that's emerged within the multi-player game Second Life. Read it here.

This is really crazy shit and gets into the rising complexity of virtual economies within MMORPGs. In some cases the producers of goods within the games are selling them for major in-game profit. Then they're turning that profit into U.S. dollars via third party currency exchange websites. My source -- who helps those producers advertise their wares inside the game -- said he knows people who've made U.S. $60,000 a year this way. Others just spend the game currency within the game.

A couple other good stories on Second Life:
Wired News
Blog House (Denver Post)

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