What the Hell Does Zach Do Again?

Most of you have at least a foggy notion of what I do each day. For those who don't, I report on digital marketing for a pub called ClickZ Network (at clickz.com). I also edit that site's news & features content. The significance of this particular beat can be a little hard to comprehend to the layperson or grandmother. Most people now get that tiny text links on a Google results page have somehow challenged the underpinnings of traditional (i.e. print and broadcast) advertising. But of course it's more complicated than that. If you want a better feel for the stuff I cover, have a peek at the stories linked below. They're good examples of my work and they were all published in the past month.

Keep in mind these are written for an audience of digital marketing wonks.

As Big Brands Embrace Digital, Digital's Branding Power Wanes (1/17)
Branding effectiveness of online advertising has declined over the past two years by nearly every measure, according to Dynamic Logic data.

ISPs Collect Consumer Data for Behavioral Ad Targeting (1/3)
In new trend, Internet service providers track subscriber activities online for behavioral advertising purposes.

Top Online Advertiser Making a Raw Impression (12/17)
Who's going to crush this advertiser? Millions of ads running on MySpace and other youth-oriented sites push the boundaries of legality, according to experts.